A recent study found that 78% Muslims say they would like brands to engage with them during Ramadan and Eid and in the past few years retailers are increasingly responding to this demand in the market to provide a bespoke offering that caters to their customers..
All mothers enjoy dressing up their children for Eid and one of the most exciting developments has been the introduction of Eid clothing lines being offered by mainstream clothing brands which many would previously order from abroad due to the lack of options in the UK.. Whilst still a new phenomena with only a handful of stores offering this, it is clearly an area which is growing. at an encouraging pace.
This year Monsoon introduced a Ramadan style guide;; a 14 page guide with a range of options for children and womenswear. of both clothing and accessories. These beautiful pieces are perfect for eid celebrations and parties and the guide even matches accessories to go with your little ones outfit. I must confess that Monsoon is a personal favourite of mine for girlswear and i couldnt wait to pick out a couple of dresses for our daughter to wear for Eid now that lockdown is over.